Sarah Mashhood
Chief Operating Officer & Experience Designer
Excels in event management and communication, with a cool demeanour and impeccable integrity.
- Facilitator
- Host
- Trainer
Events & Conferences
The Room, Hosted
Not just booked, curated, managed and hosted. We design the arc, handle the venue, the logistics and the vendors, run it from the front, and take care of the parts that decide whether people are still in the room after the tea break.
The arc, before the agenda
An agenda is a list of who speaks when. An arc is what the day is supposed to do to the people sitting through it. We design that first, then work out which session carries which part of it.
The bits nobody budgets for
The framing that makes the first speaker land. The transitions that stop a day becoming a queue. The panel that could have been a slide. The close that sends people out changed rather than merely released.
Curated, and managed
End to end means the parts before the room as well: the venue, the participant logistics, the travel, the vendors. We run those ourselves or through our national and international partners, so one brief covers the day and everything it takes to get people into it, including the tours and expeditions either side of a conference, and the custom giveaways, t-shirts and branded materials people carry out.
From the front, in either language
Conferences: town halls, kick-offs, annual gatherings and award nights. Hosted end to end, from fifty in a room to eight hundred, in English and Urdu.
Or come to one of ours
Most of this work happens inside one organisation, for its people. Torque also opens rooms anybody can walk into, Break the Cage, Dastaan-e-Ishq and the rest are on the events page.
End to end
We Run the Whole Thing
Local and international. On our own: with our own vendors, or through partners, the venue, the travel, the production, the hosting, the lot. We have run retreats end to end, and that is a different job from speaking at one.
An event is easy to make glamorous. A good venue: good food, a good photographer, and everybody goes home pleased. Glamour is not learning. When we curate it, every part of it is doing a job, and most of those parts never need anybody to say a word.
The turf
The Ground Does the Teaching
Where a session happens is a decision, not a view. Pick the turf for what it does to people and the itinerary stops being a tourist plan with workshops bolted into the gaps.
Visioneering
A helipad
Flat, high, and nothing in the way. You see the whole of it at once, which is the thing you came up there to do.
Self-awareness
A mountain
It is bigger than the team and it does not care about anybody's title. People get honest at altitude.
Reflection
A lake shore, or any water
Still, open and quiet enough that a hard question has somewhere to land.
Touchpoints
The Parts That Are Not on the Agenda
A retreat or a conference is not the sessions. It is every moment between them, and each one either builds the thing or leaks it.
The bus
The design starts the moment they get on it, not when somebody takes the microphone. What happens on that ride sets what people are willing to say for the next two days.
The music
Chosen, timed, and stopped on purpose. There is one kind of room for work somebody does alone and another for work they do with a stranger, and sound is most of the difference.
Arrival and the check-in
Not a registration desk. A thematic arrival that tells people what kind of two days this is before anybody has explained it.
Alone, then together
Self-do and with-other, deliberately alternated. Insight happens on your own; commitment happens in front of somebody else.
Messaging in the room
A line left where it will be read at the hour it matters. Said at the right moment it lands; said from the stage it is a slide.
The giveaway
Creative and part of the design, not a branded notebook. The thing they take home is the last touchpoint, and it is still working a month later.
The tribe
Hosts in the tribe
Book one of them, or let us put the right combination in front of your people.
Roshanay Asif Sheikh
Host & Facilitator
Built the city's largest coworking space, and has been filling rooms since she was at school.
- Host
- Facilitator
- Trainer
Next
Ask about Events & Conferences
Tell us who is in the room and what is turning them off. We will tell you honestly whether this is the right answer.