Turnshop · Digital & Future
Social Media PMI
Plus, minus, interesting. Most organisations only ever argue about the first two.
Digital & Future
Who It Is For
- Communications, marketing and HR teams sharing one nervous policy
- Leaders visible online whether they post or not
- Organisations whose staff are already posting about work
How It Runs
- Half-day to one day, in person or online
- Run as a live PMI on your own platforms and your own posts
- English and Urdu
What It Turns On
01
Weigh social media for your organisation honestly, on all three columns.
02
Decide what your people may say, must not say, and should be encouraged to say.
03
Turn employees into the channel rather than the risk.
04
Read what is already being said about you, and answer it well.
The broad outline
01
In context
What the internet already says about you, pulled up in the room before anyone theorises.
02
Know
The PMI itself. Plus, minus and — the column everyone skips — interesting.
03
Go
Platform by platform, honestly: what each one costs in time, risk and attention, and what it returns.
04
Show
The hard calls, argued out: the complaint at midnight, the employee post, the viral mistake, the silence that looks like guilt.
05
Close
A social line your people can actually follow, written in one page.
What You Are Left Holding
- A PMI on each platform you use or avoid
- One page of guidance instead of six of policy
- A response routine for the day it goes wrong
Next
Ask about Social Media PMI
Tell us who is in the room and what is turning them off. We will tell you honestly whether this is the right answer.